Strong brand, strong business
Let’s make sure your brand is unique, credible and robust.
This part of what I do is invaluable and would cost a great deal of money elsewhere. I spent several years managing Vodafone’s brand and apply all the things I learnt from the many brand agencies we had working with us.
A strong brand position means that, before you look at Google Adwords, SEO or anything like that, the brand has to own a unique, credible and sustainable position in the mind of the consumer. It is the benefit you want your consumer to perceive when they think of your brand.
When I start looking at an advertising strategy I’ll always do a couple of brand checks before I start my usual audit, taking a look at the essential elements of any brand, and by that I mean your proposition, Unique Selling Point (USP), Tone of Voice (TOV); messaging - not just your logo - these are the backbone of any business, let alone marketing strategy, so I make sure these are in place before we start the planning.