Genuinely connect with your customers. Improve SEO
What is 'content' and what can it do for you?
Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.
Content can be used in interruption marketing such as advertising or in inbound marketing, so when a prospect is on your website, good content will have them leading themselves through the sales process. Sounds good doesn’t it? But the content has to be good….unique, entertaining, relevant and useful...and this is where my background comes into play.
There’s no magic formula to digital marketing success actually, there are many variables, but good content is one of the most important factors. Don’t let your your competitors mop up all the searchers...
“70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.” Content Marketing Institute
I’ll tap into your knowledge banks and draw up a series of blogs, videos or infographics. There’s a potential to even carve a new area of research that your business or you will be known for, this is called Thought Leadership. I used to run Vodafone UK’s Thought Leadership programme.
The type of content will depend on the type of business, naturally. An FMCG may just want to share recipes or top tips, but for those that have business customers they may need something a little more highbrow or in depth. And these days, it’s not just something to be considered, it’s a MUST really.
After a period of research and consultation, I’ll recommend the approach, implement it and monitor the campaign.
Need more convincing?
As well as speeding the sales cycle, creating website traffic and leads, these assets also have a major effect on SEO and prove very useful for other areas of marketing such as Customer Relationship Management.
According to the Content Marketing Institute, content marketing costs up to 62% less than outbound marketing (Interruption Advertising like TV, Radio and Print Ads), generates over 3 times as many leads, and drives higher conversion rates.